SERVICES
GenAI Services for Brand, Access, and Support
01
AI Advisory
Most pharma teams don’t need more strategy—they need strategy that ships. We bring a proven playbook of GenAI solutions and tailor it to your therapy’s journey and path to market. The result: a focused roadmap, execution-ready org design, and AI vendor strategy built to drive faster starts, smoother access, and stronger adherence.
02
Digital Engagement
We spent years building the leading AI agent platform for patient services. Now we’re on your side—bringing decades of pharma experience to map friction, design smarter workflows, and launch high-impact pilots. No product or platform bias. Just faster progress and more connected, seamless journeys for your patients and providers.
03
Market Research
We don’t just move faster—we surface insights traditional research can’t. From AI-powered persona simulations to competitive market scans in minutes, we deliver deeper answers without the bloated timelines or decks. It’s research grounded in real-world insight, built for Brand and Market Access teams.
04
Content Generation
We create high-quality content that’s tailored by audience and optimized by format—from slides, emails, and banners to videos, websites, and brochures. Whether you need variants at scale or usability-tested rewrites, we deliver assets built to convert and inform—all enabled by an AI-powered MLR process built for speed, clarity, and compliance.
05
Field Enablement
We help Reps, FRMs, and Hub agents ramp faster, retain more, and show up ready to engage. From AI-generated podcasts to interactive training tools and personalized access support, we deliver content tailored by role, region, and account—so field teams can have smarter conversations and make every interaction count.
We’re not a traditional agency or consultancy. We’re AI-native builders with deep roots in specialty pharma. We’ve spent decades designing digital tools, scaling AI platforms, and solving the commercial challenges that matter most—from patient activation and provider engagement to access pull-through and adherence.
Now we’re applying that experience in a new way. We don’t just show up with decks, templates, and vague frameworks. We show up with timebanked solutions—80% built from real-world execution, then tailored to your therapy’s journey. Whether you’re refreshing a brand, accelerating enrollment, or rethinking market access, we help you move faster, spend smarter, and get to impact quicker.
We’re not here to theorize. We’re here to help you build—and win—in the GenAI era.
ABOUT
About our Business
About Us
We’re a new breed of pharma executive—hybrid strategists and operators who know the boundaries, and how to push beyond them to redefine what’s possible. We’ve led commercialization for GenAI startups, built enterprise platforms used by millions, and partnered with the world’s biggest pharma brands to drive real results across access, engagement, and adherence.
We know MLR, PRC, IT, and data privacy—and we know product, GTM, and execution. We don’t just advise; we build, ship, and scale. That’s why we're different.
Co-Founder, Principal
Bradford Lee
Bioengineer. Startup Builder. Pharma Fixer.
Bradford is a former C-suite exec and repeat founder with deep expertise in AI, digital health, and pharma commercialization. He’s helped Fortune 100s rethink how they operate, engage, and grow —and he’s not here for the slideware. He’s here to help you move faster, think smarter, and deliver.
Co-Founder, Principal
Greg Johnsen
Serial Founder. GTM Leader. Boardroom Strategist.
Greg has launched and scaled multiple B2B platforms across healthcare, AI, and supply chain industries — including as CEO of Lifelink and co-founder of GT Nexus. He’s advised Fortune 100s, built category-defining companies, and knows how to turn smart ideas into lasting impact.
APPROACH
How we Work:
Genflare OS
The problem with traditional consultancies is that strategy is detached from execution. Everyone claims to add value, but no one’s on the hook for results. GenAI changes that.
We built the Genflare Operating Stack (Genflare OS) to shift the model entirely—from decks and discovery to delivery at speed. It’s not a framework. It’s a factory. A system of proven programs, prebuilt knowledge assets, and GenAI-powered workflows, purpose-built for the real-world challenges of pharma brands.
Every solution starts from a battle-tested base: tools, content, and execution models we've refined across access, engagement, and adherence. We don’t reinvent the wheel. We get the last 20% of context we need, tailor what works, and get moving—fast.
This is what we call "timebanked" execution. And it's made possible by Genflare OS. Less guessing. Less spinning. More doing. Built for brands that can’t afford to fall behind.
BENEFITS
Why Genflare
ROI that matters
We align every phase of work to real commercial outcomes, not hours or activity.
Timebanked Advantage
We start from proven programs—quickly tailored, field-tested, and ready to run.
Speed, Unlocked
GenAI-powered workflows that move from alignment to action in weeks, not months.
Game-Changer
GenAI is a Game-Changer
for Market Access and Patient Services
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"Generative AI has the potential to change the world in ways that we can't even imagine."
Bill Gates, Microsoft Co-Founder
"Generative AI is expected to produce $60 to $110 billion in annual value in Pharma."
McKinsey & Company
"GenAI is a technology on par with innovations like the printing press and electricity."
Tom Godden, AWS Enterprise Strategist